SIMPLE ANSWERS

that shatter growth barriers

This site is a journey through the obvious; it is a candid, and sometimes humorous, look at behaviors that cripple companies but go on without question. Solutions that help organizations break free of growth-limiting practices are often so basic that they are overlooked or ignored to avoid embarrassment.  Stepping back to reapply business basics, common sense, and authenticity takes organizational bravery, which is exactly what I hope to inspire with SIMPLE ANSWERS.

Interested? Confused? Read on.

WRITING ON THE WALL:

  1. Business tech is nearly a commodity; any company can acquire it.
  2. It is the effectiveness of business tech implementation that creates significant advantages.
  3. Companies that struggle to align and focus their people will struggle to make technology work for them.
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Hi, I’m Justin.

I’ve spent a decades-long career in Marketing and other growth-related leadership roles. Most have been in industries where long-established players faced emerging competition that was quicker and more customer-focused.   And I’ve been on both sides of the equation.  Working for emerging competitors, I experienced just how easy it can be to take business away from companies that couldn’t stop their momentum to stay the same.  With the large established players, as I led significant transformations in Marketing and go-to-market strategies, I gained valuable insights into why these organizations struggle so much to change even as they face losing huge chunks of business.

Stories, concepts, advice on this site are grounded in this experience and are intended to help growth-minded leaders and organizations harness the power of simplicity, authenticity, and pragmatism as growth tools. 

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