Author: Justin Saylor
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Stop dreaming about growth hacks. Build an internal growth engine.
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Everyone wants a growth hack. Hire an insanely great marketer…get a rainmaker salesperson …figure out that next perfect product idea… and growth will take care of itself. This might be hard to hear for some, but it just doesn’t work that way. Sure, windfall growth happens, but so do lottery jackpot…
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Making Growth a Habit: Clarifying Marketing’s Role and Focus Drives Alignment and Results
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CMOs are in a unique position to create natural, lasting alignment among the key functions required for growth. By tackling an issue I see as the biggest hindrance to effective marketing – a lack of strategic focus in marketing and a resulting deterioration of the function – CMOs can set…
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Magical Thinking: Let Your Marketing Move Beyond It
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Magical thinking: The belief that actions will produce certain outcomes without evidence to suggest they will. Magical thinking is a common human phenomenon. While it’s often associated with superstitious thought, it isn’t limited to such obvious examples. Individuals make decisions every day based on hope, fear, faith, and other guiding…
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The Brand Illusion: How to Avoid Expensive, Zero-Impact Brand Initiatives
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You redesigned your logo, changed corporate colors, overhauled your website, and clarified your messaging to better reflect your company’s unique approach, solution, and purpose. While feedback at launch was good, a year into the brand refresh it seems to make little or no difference in how you are perceived among…
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Too Many Top Priorities? Chaotic Multitasking is not an Antidote.
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The pursuit of productivity to accommodate larger volumes of increasingly complex priorities has become a common reality for companies today. It’s a noble pursuit when grounded in reality but it has become unhinged in widespread fashion in the business world. Focus, prioritization and alignment – powerful and proven principles of…