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Making Growth a Habit: Clarifying Marketing’s Role and Focus Drives Alignment and Results
CMOs are in a unique position to create natural, lasting alignment among the key functions required for growth. By tackling an issue I see as the biggest hindrance…
4 min read
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Magical Thinking: Let Your Marketing Move Beyond It
Magical thinking: The belief that actions will produce certain outcomes without evidence to suggest they will. Magical thinking is a common human phenomenon. While it’s often associated with…
4 min read
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The Brand Illusion: How to Avoid Expensive, Zero-Impact Brand Initiatives
You redesigned your logo, changed corporate colors, overhauled your website, and clarified your messaging to better reflect your company’s unique approach, solution, and purpose. While feedback at launch…
4 min read
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Too Many Top Priorities? Chaotic Multitasking is not an Antidote.
The pursuit of productivity to accommodate larger volumes of increasingly complex priorities has become a common reality for companies today. It’s a noble pursuit when grounded in reality…
4 min read
