Category: Alignment
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Stop dreaming about growth hacks. Build an internal growth engine.
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Everyone wants a growth hack. Hire an insanely great marketer…get a rainmaker salesperson …figure out that next perfect product idea… and growth will take care of itself. This might be hard to hear for some, but it just doesn’t work that way. Sure, windfall growth happens, but so do lottery jackpot…
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Making Growth a Habit: Clarifying Marketing’s Role and Focus Drives Alignment and Results
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CMOs are in a unique position to create natural, lasting alignment among the key functions required for growth. By tackling an issue I see as the biggest hindrance to effective marketing – a lack of strategic focus in marketing and a resulting deterioration of the function – CMOs can set…