Category: Growth
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Making Growth a Habit: Clarifying Marketing’s Role and Focus Drives Alignment and Results
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CMOs are in a unique position to create natural, lasting alignment among the key functions required for growth. By tackling an issue I see as the biggest hindrance to effective marketing – a lack of strategic focus in marketing and a resulting deterioration of the function – CMOs can set…
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Magical Thinking: Let Your Marketing Move Beyond It
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Magical thinking: The belief that actions will produce certain outcomes without evidence to suggest they will. Magical thinking is a common human phenomenon. While it’s often associated with superstitious thought, it isn’t limited to such obvious examples. Individuals make decisions every day based on hope, fear, faith, and other guiding…