Tag: Brand

  • The Brand Illusion: How to Avoid Expensive, Zero-Impact Brand Initiatives

    The Brand Illusion: How to Avoid Expensive, Zero-Impact Brand Initiatives

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    Justin Saylor

    You redesigned your logo, changed corporate colors, overhauled your website, and clarified your messaging to better reflect your company’s unique approach, solution, and purpose. While feedback at launch was good, a year into the brand refresh it seems to make little or no difference in how you are perceived among…