Tag: Magical Thinking
-
The Brand Illusion: How to Avoid Expensive, Zero-Impact Brand Initiatives
•
You redesigned your logo, changed corporate colors, overhauled your website, and clarified your messaging to better reflect your company’s unique approach, solution, and purpose. While feedback at launch was good, a year into the brand refresh it seems to make little or no difference in how you are perceived among…
-
Too Many Top Priorities? Chaotic Multitasking is not an Antidote.
•
The pursuit of productivity to accommodate larger volumes of increasingly complex priorities has become a common reality for companies today. It’s a noble pursuit when grounded in reality but it has become unhinged in widespread fashion in the business world. Focus, prioritization and alignment – powerful and proven principles of…